Google Shopping Ads (or Google Product Ads) are a huge opportunity for eCommerce stores and a relatively simple way to match searches for products on Google, advertising your price and a product image dynamically in ads and directing users straight to the product page on your website. Bing Shopping Ads vs Google Shopping Adsīing Shopping Ads ( Bing Product Ads) are not yet available in the UK. You still get to be the boss, there are still big fish, but some advertisers might find competing on Bing Ads less expensive than on Google Search. Think of it as being a big fish in a smaller pond. Where the search volume in those markets is significant on Bing Ads, a smaller budget is necessary to maintain a high Impression Share and to maintain a more complete Search Funnel.
We’ve shared before why Impression Share is absolutely critical to search marketing campaigns.īecause Google has such a large share of the search market, competing in high volume markets can demand a big Google AdWords budget too. In some markets, Bing’s share of search is higher than others. There are many users who choose Bing over Google for a variety of different reasons. However, there are a huge number of Internet users that have Bing set as their default search engine and don’t realise they have another choice. It’s fair to say that Google has a much greater share of the professional, business user market. Since Bing Search Ads are served on the Yahoo search engine too, the audience reach makes Bing Ads a much more viable proposition. There’s no escaping the fact that Google dominates the search landscape in terms of search volume and audience size, but in some markets, advertisers would be foolish to ignore the Bing Ads opportunity to increase traffic and sales. Keyword match types are very similar too, with Bing Ads providing Exact Match, Phrase Match, Broad Match and more recently adopting the Modified Broad Match type to tighten up keyword targeting as Google did with AdWords. Negative keywords are used to avoid showing ads for irrelevant searches or wasting budget on low intent clicks. Bing Search vs AdWords SearchĪs you might expect, the functionality of both Bing Ads and AdWords Ads is broadly similar.Ĭampaigns, Ad Groups, Keywords and Ads are structured in much the same way, grouping keywords together with relevant ads to increase relevance and promote a strong CTR ( click through rate). This post explores the Bing Ads vs Google AdWords Ads question in a number of different areas from Search Marketing through to Display Targeted campaigns. You’re nailing your Google AdWords management , exploiting every scrap of relevant traffic you can and you’re looking for more search traffic to your site.
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